Get it straight up with Erekt for dead straight hair. Get into your power tool and blow up those locks for soft, shiny, frizzless hair.

What it does:

Straightens and smoothes curl and frizz.

Creates shine, softness and manageability.

Makes blow drying curly hair easier to control

How to use:

Distribute desired amount through the hair evenly from roots to ends, then comb through.

Taking small sections at a time continue to brush hair while blow-drying down the hair shaft until completely dry.